First off, Social Media isn’t a replacement strategy for your lagging sales and profits nor is it some Super Hero to a marketing strategy that has been broken for years. In order to deliver any kind of ROI you truly need to view Social Media as part of a well oiled marketing strategy that will return to you as much as you are willing to invest in, and dedicate to it!
Like SuperMan, Social Media is on the scene and ready to BE strong and trusted! Always there to assist you with the business of building a brand online.
Social networks, blogs and more are bringing us a heightened flow of knowledge everyday. Conglomerately, they are totally amping up how we are socially living our lives online.
Because you’re an entrepreneur, You’re already a born leader. You have the power within you to conquer anything!
You’re going to have to come up with a specific and targeted plan to get up and soaring before your target market by utilizing the basically FREE forms of online Social Media Marketing.
Let me clarify this basically free sentence, it doesn’t cost a business anything to “throw up” a Facebook page that even a 13 yr. old could have done, or to quick plunk in a Twitter background, fill out a profile and start tweeting. In order to achieve Super Hero status, it’s wise to partner with a Social Media Marketing Consultant who can effectively create a customized Facebook Page for your business, complete with a reveal tab, email opt-in, You Tube etc..and tie all of your Social Media profiles into your website and blog so that they can be cross pollinated by your readers and amplified online on behalf of your brand.
When you wrap your mind around the full potential of adopting a Social Media Marketing plan for your business, you are going to be ready to tie on your cape and soar! However, we need to take care of first things first.
- First, let’s look at what has worked in the past. Examine what needs to be thrown out with the bath water to reposition yourself for online Social Media success. Remember, the only thing in life that is constant, is change!
- Next, your business should partner with a Social Media Marketing Consultant, choose your networks and come up with a plan to strategically put into action, and join together to work that plan!
- Finally, Your business needs to wrap it’s mind around the fact that the Facebook Like and Twitter Follow don’t immediately equal a loyal new customer walking through your door who is ready to make a purchase, or ask for a quote online. In order for this to happen, your online social media marketing plan starts with relationship building, engaging and creating meaningful conversations and true connections with your fans and followers online.
Having a killer blog as your central hub is a must. Your blog truly is what will allow you to generate not only loyal readers, but the voice of your brand. You then completely push your information out to your linked Social Media platforms, and create engagement.
Social Media Marketing to your target audience is a wonderful two-way exchange that allows you to dispense all of the awesome information about your business into your followers lap. However it starts with listening to your community and being more interested in them than you are about ‘tooting your own horn’!
Social Media intrinsically, by it’s nature, is meant to allow your true personality to shine, to expose the heartbeat of who you are, what you do, and what answer you can help solve! Transfer your business DNA effectively into your Social Media networks, and people will respond positively with engagement. Having a killer blog as your central hub is a must, and truly what will allow you to generate not only loyal readers, but allow you to share your brand completely and push your information out to all of your linked Social Media platforms.
However, we must plan our strategy wisely! Brian Solis wrote an awesome post which stated “Failing to plan, is planning to fail”. Wrap your mind fully around that, and plan categorically to succeed!
You Can Do This! If you’re busy focusing on the nuts and bolts of your core business then partner with a Social Media Community Manaer and Go be Awesome Together!